03 Jun '13, 6pm

Local SEO - "Analytics and Tracking"

Tweet This is yet another topic within this guide that could be a book all on its own. When marketing your site and attempting to improve your rankings you need to have an avenue to track what's working and where you should spend your time. The easiest way to start tracking site activity is with Google Analytics. Setting up an account is as simple as filling out a couple of forms and providing Google with the URL for your site. Once you complete the sign-up, Google provides you with a tracking code that goes into the header file on your website. If you're using Wordpress, you can install a plugin that inserts the code for you by just using your Analytics ID, which looks like: UA-123456789-10 So, on Wordpress you'd simply install the plugin, and then place that code within the settings area and click Save . The plugin does the rest. If you aren't using Wordpress, you'll nee...

Full article: http://www.searchengineguide.com/chris-warden/local-seo-a...

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