03 Jun '13, 2pm

Fifty Shades Of Full Value

Fifty Shades Of Full Value

I recently saw an incredible presentation by Google Analytics guru/evangelist Avinash Kaushik on “understanding the full value of mobile .” The concept – at least on its face – is simple: to understand the value of a mobile click, you have to look beyond immediate conversions and give credit to all the other ways a customer might interact with your business via their mobile device. This could include any number of things: downloading your mobile app, calling your store, looking up directions, signing up for an email newsletter, watching a product video, etc. The presentation was self-serving for Google, absolutely. But, properly understanding the value of mobile is a vital step marketers must take to effectively compete in a world where SEM clicks increasingly come from mobile devices. At a basic level, simply acknowledging that there is more value to a mobile click than j...

Full article: http://searchengineland.com/fifty-shades-of-full-value-16...

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