03 Jun '13, 7am

Is it Time to Take a Machete to Your SEO Strategy?

Is it Time to Take a Machete to Your SEO Strategy?

Disclaimer: This column contains ideas that advocate radical changes to the SEO strategy for many web publishers. This may or may not be the best thing for you to consider for your website. You need to evaluate that risk for yourself, and neither the author, nor Search Engine Watch, can be responsible for how you take this advice or the impact on your business. Has your site been subject to a steady ongoing decline in organic search traffic? Or even hit by a penalty? Either of these are likely signals that something is wrong in how your site is being perceived by Google. Your site likely is sending Google signals that it is infected with poor quality SEO or commercialization practices. Do you want to reverse the damage and get back to strong traffic growth over time? Then you should pay close attention to what Google's Distinguished Engineer Matt Cutts said about disavowin...

Full article: http://searchenginewatch.com/article/2272072/Is-it-Time-t...

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