03 Jun '13, 1pm

13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

Make sure to announce news on Twitter at same time as other company news channels. Keep your company's online newsroom Twitter-friendly and up to date with fresh content. Have an easy landing page showcasing your Twitter stream for easy access. Create a Twitter account specifically for news and automatically publish all content from your online newsroom. You'll reach one in 10 journalists that way! Upload an image with a news tweet to stand out in the Twitter feed. Optimize news with relative trending hashtags, keyword here is relative. Avoid abusive hashtag highjacking, using a hashtag in a tweet that has no relation to the hashtag subject or event matter. Beware: this can seriously backfire and potentially cause severe reputation management problems. If you haven't already done so and start monitoring activity via a platform such as Tweetdeck. Be selfless and helpful. In...

Full article: http://searchenginewatch.com/article/2272091/13-Twitter-P...

Tweets

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Solar

Solar

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