03 Jun '13, 9am

How to Use Twitter's Vine App

Be Spontaneous : Whether you're giving fans a behind the scenes snap shot or a sneaky preview, Vine provides a great opportunity for brands to create a shared moment with their consumers and an intimate, authentic experience. Make Emotional Connections : If you're going to use Vine to help promote your brand then creating contagious content which elicits powerful emotional responses is key. Give your audience a reason to share : When creating the video, think about why people would share your content. Use Vine for 'Tweasers' : Whether your brand is promoting a new product, service or just generating awareness, six-second teasers (or "Tweasers”) are a great way of generating interest. Hashtags are your friend : Hashtags are highly trackable, allowing you to accurately track the ROI of your marketing campaign efforts. Vine in real time : As users flock to Twitter for all the...

Full article: http://searchenginewatch.com/article/2272077/How-to-Use-T...

Tweets

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