31 May '13, 1pm

Beating a Dead Penguin

Beating a Dead Penguin

Google's Penguin update grabbed the majority of online marketing headlines over the past two weeks with Matt Cutts, hyperbole, and fear motivating many SEO practitioners to expect the worst before the worst even materialized. Now, post Penguin 2.0 launch , even though there's sufficient evidence to support limited panic , we actually find the majority of folks managed to survive the challenges of Penguin and in fact see little or no impact. So what's an SEO practitioner to fear given the current overkill on Penguin-focused headlines? To provide a little fodder, and cause for discussion, here's my slightly warped predictions (and solutions) on possible SEO challenges to plan for or against! 1. The 1-2 Content Punch Prediction: A focus on more facets of duplicate content beyond simple patterns or simhash matching. Search engines will look within sites to better identify simi...

Full article: http://searchenginewatch.com/article/2271738/Beating-a-De...

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