31 May '13, 12pm

How to Focus & Amplify Your Personal Brand

Before anyone hires you, they Google you (and Facebook you and Twitter you and Linkedin you, etc). So Google yourself first. Do you like the results that come up on the first two pages of search results? Are they expected and carefully planned or surprising or even unpleasant? If you've completed all the SEO basics of personal branding and set up all your Google Authorship tags properly it's time to move on to some big hits that will really get you noticed. Here's some inspiration, strategies, and people you can learn from. Basic Personal Branding Rules Niche it Down The first rule of thumb when you consciously start to build your personal brand is: you have to know what you want to be known for. In other words, you need to know what your personal SEO strategy will be. What keywords will define you? What phrases do you want inextricably linked with your personal brand? Thi...

Full article: http://searchenginewatch.com/article/2271733/How-to-Focus...

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