30 May '13, 6pm

Facebook Launches Verified Accounts for Brands, Businesses, Public Figures

Facebook Launches Verified Accounts for Brands, Businesses, Public Figures

Facebook is getting into the verification business, borrowing a feature that Twitter first introduced almost four years ago. Facebook’s verification badges for pages and profiles will also mimic Twitter by leaving much of the process unknown and internal. It’s unclear why Facebook is making the move to verify brands and well-known figures with large audiences on the site but it plans to begin the proactive process over the coming days. The company will “automatically verify the largest pages on Facebook that are at the greatest risk of duplication,” said a Facebook spokeswoman. “Verified pages belong to a small group of prominent public figures (celebrities, journalists, government officials, popular brands and businesses) with large audiences,” the site notes in a blog post announcing the news. “I think that it’s an issue for a lot of the luxury brands,” said Raina Pencha...

Full article: http://searchenginewatch.com/article/2271706/Facebook-Lau...

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