30 May '13, 5pm

Google's Matt Cutts Issues New Warning on Advertorials & Paid Content

Advertorials have been popping up on websites with much greater frequency over the past year or two. Advertorials are essentially paid "content", whether articles or reviews, disguised to appear that they are simple editorials by someone who has used the product or service in question, and is writing about it without ulterior motives. Google’s main issue with advertorials are the fact that the majority of these advertorials are not disclosed by the writers or webmasters, or if it is disclosed, it is done in such a small and unobtrusive way, that the majority of readers wouldn’t realize it is a paid promotion of some sort. They are pay for play types of content which has the unfortunate effect of misleading those who read it. The issue became much better known in February, after a UK flower site, Interflora, embarked on a huge advertorial campaign with links that passed Pag...

Full article: http://searchenginewatch.com/article/2271704/Googles-Matt...

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