30 May '13, 3pm

Google Analytics Streamlines Goals

Google Analytics Streamlines Goals

If you're a website owner who tracks visitors' actions using Google Analytics, you're likely using goals. Goals in Google Analytics are ways of tracking if a visitor performed an action that likely affects your bottom line. Goals are often defined as a specific URL. If a visitor reaches that URL – typically a thank you page after submitting some sort of online form – then the goal is "converted." Since website goals don't change that often, most site owners don't go into the admin area of their site's Google Analytics profile to redefine them. But the next time you do, you'll be in for a whole new experience. Last week, the Google Analytics team announced a new, more streamlined way to measure your goals. From the visual layout of the interface, to setting up new goals and all the way through to reporting, working with your analytics goals has changed. Setting up Goals in ...

Full article: http://searchenginewatch.com/article/2271669/Google-Analy...

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