30 May '13, 2pm

SEM-Like Control For Successful PLA Campaigns

There are notable similarities between keyword and PLA campaigns that, when leveraged properly, will give retailers greater control of their campaign management. Let’s evaluate how retailers can leverage best practices from their keyword campaigns and apply them to their PLA campaigns for maximum efficiency and control over their budgets. In SEM, search engines decide which ads are shown for which queries based on keywords; but, advertisers don’t have to yield control of their spend to the search engine. Instead, they can institute a proper campaign setup that allows for control at a granular level. Control Over Your PLA Campaigns In order to achieve this level of control, it’s best to split your keywords into ad groups by unique match type. Small, tightly knit ad groups allow you to write ads specifically tailored to the match type you are targeting. If you are targeting ...

Full article: http://searchengineland.com/sem-like-control-for-successf...

Tweets

Like this how?

Like this how?

bongqiuqiu.blogspot.com 10 Jun '13, 10pm

I've never been to a workshop so generous before one @[email protected] Full range of full size products for the participants and we get ...

Will Enhanced Campaigns Drive Mobile CPCs Down?

searchengineland.com 30 May '13, 1pm

There are two pieces of conventional wisdom surrounding Google’s Enhanced Campaigns that seem to get tossed around a lot w...

Great article on how to control #waterheating costs.

Great article on how to control #waterheating c...

resnet.us 30 May '13, 2pm

There’s nothing quite like a nice hot shower. Turn on the tap and instant hot water! While many people take the luxury of ...

Here's a buck off BIGGBY to get your week going! Looks like it will be a beautiful one in #PureMichigan!

Here's a buck off BIGGBY to get your week going...

biggby.com 03 Jun '13, 1pm

Home | Contact Us | B-Happy Lounge | Facebook | Twitter | Flickr | Sign Up for E-wards!

What it's like to be a stand-up comic? We ask Rishi Budhrani whose job it is to make people laugh day in, day out

What it's like to be a stand-up comic? We ask R...

timeoutsingapore.com 31 May '13, 1am

They say the best comedians are very sensitive and experience pain differently from the rest of us. Is this true for you? ...

The Top Branded Video Ad Campaigns for May 2013...

reelseo.com 03 Jun '13, 4pm

About Our Guest Expert - David Waterhouse David Waterhouse is Head of Content at video technology company Unruly. He joine...

Cincinnati IRS employees clam up like Mafiosi d...

ace.mu.nu 03 Jun '13, 10pm

Russell George, the Treasury Inspector General for Tax Administration (TIGTA), said the targeting at the IRS his probe dis...

How to Execute a Successful Social Media Market...

searchenginejournal.com 04 Jun '13, 2pm

Social media isn’t a magic button you can push and instantly fill the seats in your restaurant or the shopping cart on you...

@eruemcee perfect for like an annie cosplay or smt

frmheadtotoe.com 31 May '13, 8pm

Hi Jen! I have a few questions about your new contacts ! I currently wear Freshlook Pure Hazel, But i want like a color th...

Ellie Greenwood talks about her struggle with l...

irunfar.com 03 Jun '13, 5pm

Definitely one way I have managed to feel vaguely in control is to focus my efforts on how I can get over this injury as s...