30 May '13, 12pm

Protecting Your Online Brand – Don’t Forget Your Nicknames

Protecting Your Online Brand – Don’t Forget Your Nicknames

We've all done it before – we see a commercial for a brand we haven't heard of before and immediately go to Google to find the company website. While online marketing is still a major tool for bringing new customers into your sales funnel , many business transactions are still the result of customers seeing your brand offline and doing a quick online search to find your website. Thus, this form of customer acquisition is still a huge opportunity to make a good first impression. The question is, though, are these searchers seeing what you want them to see? The Problem There are various permutations for any domain. You can go with the .com version, the .net version, even the .org version. Then there's spelling variations or considerations like, "Should we put 'the' in the domain?" It's smart to purchase different variations of these and redirect them all to your main domain,...

Full article: http://searchenginewatch.com/article/2271345/Protecting-Y...

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Do you know the brand that's more than a brand? Read about the Great Women Brand on our website. Visit this link:

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