29 May '13, 1pm

Meet the New AdWords Flexible Bid Strategies: When to Use Them & What's Missing

Meet the New AdWords Flexible Bid Strategies: When to Use Them & What's Missing

Advanced paid search management tools such as Kenshoo , Marin , Acquisio , and IgnitionOne have always provided SEM managers with advantages that AdWords just could never match. One of the key reasons agencies and advertisers chose to utilize paid search management tools was the access to advanced bid algorithms. Announced on Inside AdWords , you now will be able to utilize flexible bidding strategies in enhanced campaigns. These bid algorithms offer significant improvement and a wide variety of options compared to enhanced CPC and conversion optimizer options that were previously available and also allow you to mix and match bid rules across campaign and ad groups. Here's a breakdown of the bid rules now available and their potential uses. Target Search Page Location The blog post explains this bid rule as "Automatically tries to get your ads to the top of the page, or on...

Full article: http://searchenginewatch.com/article/2271037/Meet-the-New...

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