29 May '13, 1pm

Twitter Vine: How 5 Brands Make the Most of 6 Seconds

Have you heard any of these questions in any meetings recently: "What's this Vine I hear about?" "Should we be on Vine?" "We only have six seconds?" While Vine was acquired by Twitter and released in January 2013, consumers have instantly jumped all over this mobile app, making it a top free download app in the iTunes store for weeks. Users are experimenting with the innovative editing techniques to string together sometimes a complicated story into just six seconds. But consumers aren't the only ones testing their creativity and video shooting skills with these six second videos; many brands like Taco Bell, Tropicana, and General Electric, have incorporated the platform into their overall digital strategy and are seeing immediate results with consumer engagement. According to Unruly Media's research , branded vines are shared four times as often as branded online videos a...

Full article: http://searchenginewatch.com/article/2271034/Twitter-Vine...

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