29 May '13, 5pm

Five Ways To Fail In Your Multilingual Search Engine Marketing

Five Ways To Fail In Your Multilingual Search Engine Marketing

We often see companies whose web development team have created English SEO friendly URLs, which include strategic keywords in the directory, structure or filename. However, when placed in the hands of the translation agency they are often overlooked causing two problems: the customer in the targeted country notices the language discrepancy, while because the keyword friendly URLs remain in English they are not optimised to that market’s search engine, thus harming the site’s SEO.

Full article: http://www.searchenginejournal.com/five-ways-to-fail-in-y...

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