23 Aug '11, 12pm

Step-By-Step Plan to Measure ROI

Step-By-Step Plan to Measure ROI

Do you measure the return on investment of your SEO campaigns? You should because there’s no better way to know if you’re succeeding or where you’re failing. And in grueling economic conditions, money talks loudest. I’m not saying other metrics are less important. No, in fact, you need a handful of measurements in order to find your return on investment. Yet, generally, when we measure SEO, it’s in terms of rankings or traffic, not dollars. Here’s how I measure the returns I get on campaigns. How to Evaluate Your ROI There isn’t a report you can pull in Google Analytics that will chart the profitability of your SEO campaign, but there are ways to measure factors that add up to reasonable approximation of return on investment. First, let’s set our expectations. ROI is the return on an initial investment. With SEO, this is difficult to quantify. Results of SEO efforts aren’t...

Full article: http://www.searchenginejournal.com/step-by-step-plan-to-m...

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earthtimes.org 22 Aug '11, 9am

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e27.sg 22 Aug '11, 3pm

Hello there! If you are new here, you might want to subscribe to the RSS feed for updates on this topic. Powered by WP Gre...

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aimclearblog.com 21 Aug '11, 2pm

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