28 Apr '13, 5pm

Weekend rewind: Putting the "O" in SEO:

Weekend rewind: Putting the "O" in SEO:

You’ve seen the articles. SEO is dead, linkbuilding is dead – everyone is ready to bury SEO right along with bulky computer towers and link farms. But SEO isn’t anywhere close to death. Those stories simply perpetuate rumors in pursuit of the cheapest form of linkbait. Adding insult to injury, they seldom even result in interesting content. The panic-stricken titles usually lead into a tepid article about why panicking is a bad idea and how Internet marketing will live on. What all these Chicken Littles are ignoring is what it really means to do SEO. As with many acronyms, the term “SEO” has become an industry standard we rarely think about. When you do consider the term itself, search engines are what come to mind, with the optimization part falling by the wayside as self-explanatory. But optimization is where the good stuff is – that’s the actual action of what we do . W...

Full article: http://raventools.com/blog/how-optimization-shapes-seo/?b...

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