26 Apr '13, 9am

Fixing the Broken Culture of SEO Metrics - Whiteboard Friday

"Howdy SEOmoz fans. Welcome to another edition of Whiteboard Friday. This week, I want to share an experience I had with you and then get to our Whiteboard Friday topic, which is going to be all about metrics and how we change this broken culture that we have in the SEO world that's sort of carried over from the past. I got to go to SMX Sydney, which was an incredible time and an amazing visit, and I spoke there with Dan Petrovic from Dejan SEO, who is a well-known SEO guy in Australia, very, very smart guy, leads an agency down there. He asked me some questions that I think are very important and resonated with me because they're things that I've heard from a lot of people and seen reflected in a lot of the questions that we get all the time. That was: "Rand, I want to do more of this broader inbound marketing. I want to get more strategic about the way I help people with...

Full article: http://www.seomoz.org/blog/fixing-the-broken-culture-of-s...

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Fixing the Broken Culture of SEO Metrics - Whit...

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