16 Sep '18, 10am

Google debuts Shoppable Image ads, video in Shopping Showcase ads

Google’s Shoppable Image ads can show on third-party sites (left) and in Google Image search (right). This week, Google announced two new ad formats for retail and brand advertisers ahead of the holiday shopping season that deliver shopping experiences on third-party sites, in Google Image search and in Google Search. Add video in Showcase Shopping ads Now, Google is rolling out another space for retail and brand marketers to extend the footprint of their video assets. This time in Search with videos in Showcase Shopping ads. Showcase ads are the multi-image Shopping format that Google rolled out last year. When users click on the ads, they go to a Google-hosted landing page that features promotions, descriptions and select products from the advertiser’s product feed. They typically display on brand and broad queries. Videos are displayed in the featured image position. Af...

Full article: https://searchengineland.com/google-debuts-shoppable-imag...

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