16 Sep '18, 10am

Is SEO table stakes? (Hint: No!)

A dedicated in-house SEO should be well versed in modern best practices, have an idea of the future direction of search, and be on top of algorithmic changes as they occur. They should have good connections within the industry and with peers they can reach out to for mutual help and brainstorming. Problem is, as the industry grows and matures, your network of peers begins to shrink as people retire, are promoted or change career paths. This lessening of core specialists has an impact on industry growth as new practitioners coming in don’t have the benefit of experience and turn to “fast” tactics such as paid search and social networks to see results.

Full article: https://searchengineland.com/is-seo-table-stakes-hint-no-...

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