16 Sep '18, 6am

Double down on speed optimization with these 9 advanced tips

Prioritize removing unnecessary data. Compression is great, but the best-optimized resource is a resource not sent. Review your site resources periodically and eliminate unnecessary data before compression to guarantee the best results. Consider alternatives to Gzip encoding. If you want to use a tool other than Gzip, Brotli is a lossless compression algorithm that combines a modern variant of the LZ77 algorithm, Huffman coding and second order context modeling. It’s supported by all modern browsers and has a compression ratio comparable to the best general-purpose compression methods currently available. Brotli compresses very slowly and decompresses fast, so you should pre-compress static assets with Brotli+Gzip at the highest level and compress dynamic HTML with Brotli at level 1–4. Use different compression techniques for different resources. Compression can be applied...

Full article: https://searchengineland.com/double-down-on-speed-optimiz...

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