15 Sep '18, 9pm

4 ways brands are losing store traffic -- and how to use location marketing strategies to reverse course

On the other hand, McDonald’s and Dairy Queen link to the general websites McDonalds.com or DairyQueen.com, where there are some promotions for the brand as a whole. Each site offers the ability to find nearby store locations by typing in a ZIP code or address and has location-specific pages, but these are not directly linked to a store’s specific Google Map listing. Burger King does link to a specific page, even though the website address is listed simply as bk.com. Perhaps a clearer URL that signals it provides location information to Google would perform better.

Full article: https://searchengineland.com/4-ways-brands-losing-store-t...

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