15 Sep '18, 7pm

How to recover from a negative SEO attack – Part 5 https://t.co/yEhOMic1zt

Identify the top three to 10 competitors for your website. We’ll call this group of sites, (including your own) “competitors.” Pull ranking data to determine which search phrases your competitors rank for. Pull your competitors’ search phrases and calculate value from a PPC perspective using Google Ads tools to determine potential user worth. Look at the backlinks for each page of your competitor’s site that ranks in the top 100 in Google. Group the competitor’s keywords and phrases logically, so you can create your own authoritative content comprised of the same/similar phrases. Rank the content development priorities by determining the highest value keywords/phrases and lowest competition. Use data from Google Ads to help determine keyword value. Even if you don’t participate in pay-per-click (PPC) campaigns, you can benefit from PPC data, as it allows you to determine t...

Full article: https://searchengineland.com/how-to-recover-from-a-negati...

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