15 Sep '18, 2pm

DATA: Google Ads Mobile Benchmarks Across 18 Industries

You’ve heard it before, but it’s worth repeating. Mobile devices are increasingly dominant. That’s been apparent for a few years now. Google made it crystal clear in January by announcing that mobile page speed would become an official ranking signal later in the year. As of July , if your webpages take too long to load on mobile, you may see diminished organic search performance. The push for better mobile user experience (UX) applies to paid search, too. The Mobile Landing Page Speed Score , now integrated into the Google Ads interface, scores your landing page on a scale from 1 (wow, that’s slow) to 10 (almost too fast). Translation: subpar mobile landing pages may hurt your quality scores and bump up your CPCs. Whether your focus as a search marketer is on the organic side or the paid side, take notice — it’s crucial that you improve UX for desktop and mobile users ali...

Full article: https://www.searchenginejournal.com/google-ads-mobile-ben...

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