15 Sep '18, 9am

7 ways digital marketers use what happens on calls to optimize ROI

The customer journey is calling. When consumers search for products and services, engage with digital ads or visit a business’s website on their smartphones, they often convert in the most convenient and natural way: by calling. These voice interactions provide a wealth of insights many brands and agencies now use to build accurate customer profiles, deliver more personalized experiences across channels and generate more customers at a lower CPL. Filled with real-world examples, this e-book from DialogTech explains seven ways digital marketers use what happens on calls to optimize ROI. Visit Digital Marketing Depot to download “The Digital Marketer’s Playbook for Voice Analytics.” About The Author Digital Marketing Depot Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, ...

Full article: https://searchengineland.com/7-ways-digital-marketers-use...

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