14 Sep '18, 10pm

Optimize your AdWords account with these hidden gems

Ahhh… summer. A time to hang out at the lake, fire up the barbecue and gaze at the stars. And, if you’re a PPC pro, it’s also a great time to catch up on some of the smaller, sometimes overlooked elements of your PPC campaigns. Naturally, this only applies if your business tends to slow down in the summer. If not, you’ll have to find another slow (read: less crazy) time of year to perform these tasks. When things are moving ahead full steam, we usually can’t afford to take our gaze off big-picture account items, such as leads, sales, campaigns, ad groups and keyword performance. And that’s understandable. But when you do have time to polish up some hidden gems of campaign settings and features, you may find that they can add up to significant performance differences. To get you started, here are three hidden gems worth examining: 1. Automated extensions As part of its move...

Full article: https://searchengineland.com/optimize-adwords-account-hid...

Tweets

7 ways digital marketers use what happens on ca...

searchengineland.com 15 Sep '18, 9am

The customer journey is calling. When consumers search for products and services, engage with digital ads or visit a busin...

5 steps to success for low-conversion-volume ac...

searchengineland.com 16 Sep '18, 5pm

Brand awareness. If your main goal is to increase brand awareness, look at how much quality traffic you are attracting to ...

Don’t Over Optimize Your Site Great info from t...

brickmarketing.com 14 Sep '18, 5pm

“I have been working with Brick Marketing for over 4 years now. Brick Marketing sends me the reports every month, but I do...

You Can Break #Google #Search by Searching for ...

searchengineland.com 15 Sep '18, 5pm

Update: Google fixed this issue sometime around 3am EDT Friday. And then at around 11am EDT Friday it is broken again. Go ...

Is SEO table stakes? (Hint: No!)

searchengineland.com 14 Sep '18, 11am

A dedicated in-house SEO should be well versed in modern best practices, have an idea of the future direction of search, a...

7 hidden beaches of South East Spain

aluxurytravelblog.com 16 Sep '18, 8am

My number one pick. A little off the beaten track, you will find this beautiful protected cove with it’s natural little ha...

Is SEO table stakes? (Hint: No!)

searchengineland.com 16 Sep '18, 10am

A dedicated in-house SEO should be well versed in modern best practices, have an idea of the future direction of search, a...

You can break #Google search by searching for “...

searchengineland.com 17 Sep '18, 7am

Update: Google fixed this issue sometime around 3am EDT Friday. And then at around 11am EDT Friday it is broken again. Go ...

Google adds Maximize Conversions automated bid ...

searchengineland.com 09 Sep '18, 4pm

Smart Bidding strategies in AdWords use machine learning to adjust bids tailored for every auction. The algorithms take a ...

Relevance vs. authority: Which link has more va...

searchengineland.com 17 Sep '18, 1pm

“I would prefer a relevant link with less authority than higher authority link with low relevance. It’s very difficult to ...