14 Sep '18, 4pm

9 step guide: Inbound marketing checklist for cloud startups

Will your primary source of revenue be a small number of clients with a large subscription fee for each, or will it be a large number of customers with a relatively small fee for each. This plays a major part in both the tone and the strategy you will need, to deploy in your inbound marketing strategy. Will clients or customers have access to a free trial before they start paying a subscription? A free trial is a very different type of conversion than signing up for a monthly payment and will have dramatic impacts on how you approach your strategy. Will there be a “freemium” component to your business? If so, considering the rate of adoption of the paid product after use of the freemium product will have a dramatic impact on your approach, and your lead funnel will look very different. How much of a role will product tiers and additional services play in scaling your busin...

Full article: https://raventools.com/blog/9-step-inbound-marketing-chec...

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