14 Sep '18, 4pm

7 top tips to craft complelling expanded text ad headlines

There are good Google Search expanded text ads, and then there are text ads that are put together so well, they stop you in your tracks. Carefully constructed text ad headlines increase the likelihood that users click on your ads to buy your product or learn about your service. Google is constantly rolling out new updates to all advertisers, perpetually changing the landscape of their Search Ads. Instead of being limited to two headlines, Expanded Text Ads will now include three. Additionally, the new Responsive Search ads give advertisers the option to use up to 15 different headline variations. Since Google is emphasizing headlines, it is more important than ever to craft compelling headlines that make your ads almost impossible to resist. Check out our seven tips on how to get a jump start on crafting compelling ads and increasing your click-through rates. 1. Be persuas...

Full article: https://www.directom.com/7-expanded-text-ad-writing-tips/

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