14 Sep '18, 1pm

The 9 Most Important SEO KPIs You Should Be Tracking

The 9 Most Important SEO KPIs You Should Be Tracking

You’ve invested heavily into content marketing. You’ve spent countless hours developing buyer personas and zeroing in on your target audience . Now it comes time to present your efforts to your client, or share the latest campaign developments with the higher-ups. How can you prove success? How can you demonstrate value in a tangible way? Key performance indicators (KPIs) hold the answer. KPIs are objective metrics that help to measure and give clarity into the success of a given organization or campaign. What are the most important KPIs when it comes to measuring the success of your SEO and digital marketing efforts? Here are nine critical KPIs you should be tracking. 1. Organic Sessions Organic sessions measure earned visits to your website from search engines such as Google and Bing. A session is defined by a visit to the website, the actions taken by the user during th...

Full article: https://www.searchenginejournal.com/seo-guide/top-seo-kpis/

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