14 Sep '18, 3am

Google Ads Lets Advertisers Include Video in Showcase Shopping Ads by MattGSouthern

Google Ads Lets Advertisers Include Video in Showcase Shopping Ads by MattGSouthern

Google Ads has updated its Showcase Shopping ads with video functionality. Previously, Showcase Shopping ads could only include images. In fact, until now, none of Google’s retail search ads offered the ability to add video. So this is a first for Showcase Shopping ads and Google Ads in general. As Google emphasizes, video can be a highly persuasive form of content in terms of influencing purchase decisions. “When it comes to finding new products and narrowing down their choices, nearly two-thirds of shoppers say online video has given them ideas for their next purchases, and over 90 percent of these folks say that they’ve discovered new products and brands via YouTube.” Showcase Shopping ads were introduced last year, and this marks the first update to these ad units since they were rolled out. Google’s Showcase Shopping ads let advertisers upload multiple images, and now...

Full article: https://www.searchenginejournal.com/google-ads-lets-adver...

Tweets

Google debuts Shoppable Image ads, video in Sho...

searchengineland.com 14 Sep '18, 1pm

Google’s Shoppable Image ads can show on third-party sites (left) and in Google Image search (right). This week, Google an...

Google debuts Shoppable Image ads, video in Sho...

searchengineland.com 16 Sep '18, 10am

Google’s Shoppable Image ads can show on third-party sites (left) and in Google Image search (right). This week, Google an...

Google Introduces Shoppable Image Ads by @MattGSouthern

Google Introduces Shoppable Image Ads by @MattG...

searchenginejournal.com 14 Sep '18, 11pm

Google is introducing a new type of ad unit that will allow advertisers to display shoppable images on publisher websites....

Google Ads Adds Videos To Shopping Ads With Sho...

seroundtable.com 17 Sep '18, 11am

Google has added more videos to their Google Ads platform, this new one is called Showcase Shopping Ads where videos can n...

Google Partners Features Have Been Moved to Goo...

searchenginejournal.com 12 Sep '18, 11pm

Google Partners features, including badge status, have been moved to Google Ads. The company announced this change today, ...

SearchCap: Shoppable Image ads debut at Google,...

searchengineland.com 14 Sep '18, 8pm

New report from MarTech Today: Enterprise Customer Data Platforms: A Marketer’s Guide Sep 14, 2018 by Digital Marketing De...

YouTube Launches Vertical Video Ads for TrueView and Universal App Campaigns by MattGSouthern

YouTube Launches Vertical Video Ads for TrueVie...

searchenginejournal.com 13 Sep '18, 2am

Google is launching vertical video ads on YouTube for TrueView and Universal App campaigns. The company says over 70% of Y...

Google Tests New Video Search Results Box

Google Tests New Video Search Results Box

seroundtable.com 12 Sep '18, 11am

Here is a screen shot of a new user interface for videos showing up in the mobile search results. Normally you get a carou...

Expert management of Bing Shopping Ads just got easier

Expert management of Bing Shopping Ads just got...

searchengineland.com 10 Sep '18, 11am

History has a knack for repeating itself. More than 100 years ago, Ford dominated with mass-produced automobiles until GM,...

SearchCap: Responsive display ads roll out on G...

searchengineland.com 11 Sep '18, 8pm

Google responsive display ads roll out as new default display format Sep 11, 2018 by Ginny Marvin Advertisers upload their...

Facebook Rolls Out New Overlays for Product Ads...

searchenginejournal.com 11 Sep '18, 7pm

Facebook is assisting advertisers with their holiday marketing strategies by rolling out new ad features well before the s...

Google Introduces a New Way to Split Test AMP Pages in Google Ads

Google Introduces a New Way to Split Test AMP P...

searchenginejournal.com 12 Sep '18, 2am

Google has introduced a new way for advertisers to compare the impact of using AMP pages vs. traditional web pages with Go...

Facebook Gives Advertisers Control Over Placement of Instant Article and In-stream Ads by MattGSouthern

Facebook Gives Advertisers Control Over Placeme...

searchenginejournal.com 11 Sep '18, 1am

Facebook is giving advertisers more control over placement of in-stream, Instant Article, and Audience Network ads. This i...

6 Smart Bidding Tips That Will Take Your Google...

semrush.com 14 Sep '18, 8am

Because the Manual CPC campaign has been running previously, users that have clicked your ads in the past 30 days still ha...

Google Introduces Shoppable Image Ads

searchenginejournal.com 15 Sep '18, 12pm

Google is introducing a new type of ad unit that will allow advertisers to display shoppable images on publisher websites....