13 Sep '18, 11pm

Tools for the Discerning Marketer: CallRail & Desktop Call-Tracking

Hello fine friend. I can tell from the cut of your jib that you are a digital marketer to be reckoned with. In fact, I’m sure you already know what I’m about to tell you but it bears repeating: Start tracking your phone calls. No, not in the creepy, NSA, guy-hiding-in-the-bushes way. In the “I care about which parts of my marketing are actually paying off ” way. You’re driving amazing traffic to your site, right? Average time on site going up steadily? Good! Visitors are navigating to five additional pages? Killer. The bounce rate is super low? Nailed it. And you’re tracking the heck out of everything on both your site and your digital advertising? Perfect. Heck, you might even have click-to-call conversions tracked via AdWords’ free tools already. Maybe you shouldn’t even bother reading on… But I’ll warn you that I was in a similar position with a very large client recent...

Full article: https://www.portent.com/blog/internet-marketing/digital-m...

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