08 Aug '18, 3pm

How To Create Kick-Ass Marketing Reports Through Progressive Detail

Face it: When it comes to reporting, digital marketers suck. We lecture clients about audience awareness. Then we create reports that ignore our own audience. We dive down into the details too fast, or we deliver no detail at all. We make it hard for clients to get more information. Our reports are backward. Upside-down and sideways. Mish-mashed. Cattywampus. Higgledy-piggledy.

Full article: https://www.portent.com/blog/analytics/marketing-reports.htm

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