07 Aug '18, 1pm

How to Create & Use Surveys for Content Marketing

When you think of ideas for your content, do you write about what you’re interested in or do you structure titles based on the pain points of your audience that can generate an emotional connection by understanding their needs? Do you create a content map based on research-backed audience understanding or do you sketch out a plan for content titles based on, I think this is what they think, I think this is what they want? You know what isn’t content marketing? Writing an article on your blog each week about what your company is thinking or doing. Neither is writing about what is of interest to you. To begin a content strategy or to update your content plan with fresh ideas , a survey is the go-to starting point. The responses from your audience will provide you with the insights into their: Pain points. Challenges. Needs. This is the basis to structure your content ideas a...

Full article: https://www.searchenginejournal.com/surveys-content-marke...

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