31 Jul '18, 8pm

Merkle: Search ad spending growth slowed again across Google, Bing & Yahoo in Q2 2018

Merkle: Search ad spending growth slowed again across Google, Bing & Yahoo in Q2 2018

Search ad spending growth decelerated across the engines in Q2 2018, digital agency Merkle reported in its Q2 2018 Digital Marketing Report. After two strong quarters, the slower growth for Bing and Yahoo in Q2 came from lower CPCs for both Bing Product Ads and text ads. Google search spend growth slowed for the third straight quarter, driven by lower click volume. Google search ad spending grew 18 percent, while Bing and Yahoo search ads spending increased by 11 percent year over year. Mobile devices (phones and tablets) generated 60 percent of total search ad clicks. Apple’s iOS devices and desktop Safari browser drove 47 percent of Google search ad clicks in Q2. Google CPCs increasing faster than click volume Overall, Google ad spend increased by 18 percent year over year, which represents the third straight quarter of slowing growth. CPCs rose 10 percent, outpacing 7 p...

Full article: https://searchengineland.com/merkle-search-ad-spending-gr...

Tweets

Google search adds dataset schema support to se...

searchengineland.com 31 Jul '18, 5pm

Google explained that “news organizations that publish data in the form of tables can add additional structured data to ma...

Google search adds dataset schema support to se...

searchengineland.com 31 Jul '18, 9pm

Google explained that “news organizations that publish data in the form of tables can add additional structured data to ma...

SearchCap: Google algorithm update, survey says...

searchengineland.com 01 Aug '18, 8pm

The ultimate guide to using Bing Webmaster Tools — Part 1 Aug 1, 2018 by Christi Olson Contributor and Bing Chief Evangeli...

SearchCap: Google adds dataset schema, Bing map...

searchengineland.com 31 Jul '18, 9pm

Google search adds dataset schema support to search results Jul 31, 2018 by Barry Schwartz Data nuts, here is your chance ...

Land Rover races across the globe in competition series

Land Rover races across the globe in competitio...

luxurydaily.com 30 Jul '18, 1pm

{"ct":"z1VgGyiVBv324vdQEIkYkWHKStcClAmHm1Zm02Y\/tVteHkYNSGINQmvkbPz9m3fNJyu2TexzLW8ETCLeWSQNgoIinPsWmD\/zgWsqWwg4+ETs2tFtq...

Google adds deep breathing exercises to search results

Google adds deep breathing exercises to search ...

searchengineland.com 31 Jul '18, 4pm

Google has quietly added a deep breathing exercise and meditation technique to the search results. All you need to do is s...

Tesla reports Q2 earnings results

electriccarsreport.com 02 Aug '18, 6am

Tesla has released its Q2 2018 earnings and financial reports. The company reported a loss of $717.5 million for the secon...

Bing Maps adds build and share your itinerary

searchengineland.com 31 Jul '18, 1pm

Bing has announced that within Bing Maps, you can now build and share your itinerary for upcoming vacations or trips. Bing...

The ultimate guide to using Bing Webmaster Tool...

searchengineland.com 01 Aug '18, 7pm

If you are a website owner, you’ve invested a lot of time and resources to create your site. Once it’s become active, you ...

Daily Search Forum Recap: July 31, 2018

seroundtable.com 31 Jul '18, 8pm

Google Implies Uploading Your Products To Amazon's Marketplace Can Hurt Your Rankings Google hints at how having a web sit...

SearchCap: Bing Ads rolls out new bidding strat...

searchengineland.com 30 Jul '18, 8pm

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Searc...

How Not To Complain About Search Results To Google

How Not To Complain About Search Results To Google

seroundtable.com 03 Aug '18, 11am

Danny Sullivan who is now working within Google search has responded to an SEO who has sent several complaints to Google o...

Google Adds a Breathing Exercise to Search Resu...

searchenginejournal.com 01 Aug '18, 1am

A new easter egg has been found in Google search results, which guides users through a 1-minute breathing exercise. This f...

Report: Google plans to re-enter China with gov...

searchengineland.com 02 Aug '18, 11am

Google’s Chinese search app will automatically identify and filter websites blocked by the Great Firewall. When a person c...