31 Jul '18, 3pm

You need 23 keywords in a blog post to rank well. Not.

Purpose. I always assess the purpose of the post. Is it to inform? Is it a sales page? Is it a landing page for an ad ? All of these content forms have varying page lengths. For example, it makes sense for a blog post to have 1,500+ words, but few users will want to read through that much copy on a sales page. Readers are looking for different things or could be at different steps in the buyer’s journey. A short and concise sales page may be all someone needs to convert. A blog post or web page may need a little more depth. Competition. I look at what a competitor is doing , particularly if they are ranking well. In general, if your competitor is outranking you and is using long-form content, you may want to consider doing the same, just doing it much better! Be sure your content is unique and tailored to your audience. SEO. I consider how many different keywords I am want...

Full article: https://searchengineland.com/you-need-23-keywords-in-a-bl...

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