31 Jul '18, 1pm

Using behavioral design to reduce bounce rate

Using behavioral design to reduce bounce rate

Think of the times when, as a web user, you visited a website and immediately headed for the back button. While the decision to exit the page may have been made unconsciously, the reality is that certain ‘unappealing’ elements on the website influenced that decision. This is the basis of behavioral design. The rationale is that if certain elements of a web page can drive users away, then there must be other characteristics that can make them stay.

Full article: https://searchenginewatch.com/2018/07/31/using-behavioral...

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