31 Jul '18, 12pm

A Manual Bidding Process for an Automated World by PPCKirk

A Manual Bidding Process for an Automated World by PPCKirk

Let’s just admit it, we live in an automated, machine learning world. It’s time to embrace that, celebrate it, and figure out how to do PPC the best we can in this brave new world. I’m all for better PPC automation ! However, this post isn’t about machine learning (ML). As good as ML is, it still has weaknesses, particularly when it comes to data quality. What’s the best way to destroy your Google or Bing Ads account? Feed a machine bad data, sic it on the account bids, and walk away. To be fair, that’s not the machine’s fault, it needs good data to make the right decisions… one key difference being machine learning doesn’t (yet) have the intelligence to suspect the data itself. It just uses whatever is plugged into it, darn the consequences. The reason this is relevant to my post today is that because we don’t all manage accounts with great data, or enough data, or the mo...

Full article: https://www.searchenginejournal.com/manual-bidding-proces...

Tweets

Bing Ads rolls out Target CPA & Maximize Conver...

searchengineland.com 30 Jul '18, 3pm

Bing Ads allows advertisers to use manual bidding on individual ad groups or keywords within a campaign set to use Target ...

SearchCap: Bing Ads rolls out new bidding strat...

searchengineland.com 30 Jul '18, 8pm

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Searc...

BMW M division will retain manual gearboxes for now

BMW M division will retain manual gearboxes for...

paultan.org 30 Jul '18, 9am

While some car companies have abandoned the manual transmission altogether, the CEO of BMW M will ensure they are offered ...

Seeing the World One Starbucks at a Time

ineedcoffee.com 31 Jul '18, 12am

Really, with the way Starbucks is going, the possibilities for travel across this country are endless. And America is more...

The Weekly Measure: Video’s Buyer’s Journey, Ma...

verticalmeasures.com 03 Aug '18, 2pm

Every Friday, Vertical Measures gathers all the best content from across the web and compiles it into The Weekly Measure. ...

‘Malaysia’ number plate series now open for bid...

paultan.org 01 Aug '18, 10am

Looking for a way to express your love for Malaysia? Well, bidding for the ‘Malaysia’ special number plate series is now o...

Understanding the Divorce Process in Singapore

alvinology.com 31 Jul '18, 4pm

A Personal Protection Order (PPO) is an order given by the court to help protect people experiencing family violence. The ...

The Top 50 #SmartCities In The World 2018: #Sin...

citi.io 01 Aug '18, 6am

in Barcelona has released the data for the world’s smartest cities for 2018. The IESE Cities in Motion Index (CIMI), now o...

If you really want to save the world, just give | MNN - Mother Nature Network

If you really want to save the world, just give...

mnn.com 05 Aug '18, 1pm

Way and her son made a list and then got started. They donated blankets to an animal rescue, they picked up trash on the b...

Agency Begins Process of Identifying Korean War Remains

Agency Begins Process of Identifying Korean War...

defense.gov 31 Jul '18, 4pm

Agency Begins Process of Identifying Korean War Remains July 31, 2018 News By Jim Garamone | Contact Author DoD News, Defe...

Rose Has Chance At World No. 1; Tiger Can Crack...

golfchannel.com 31 Jul '18, 8pm

AKRON, Ohio – As surprises go, this one ranks just ahead of the sun rising in the east. But then any time the powers that ...

The 20 best hotels in the world in 2018.

cntraveller.com 05 Aug '18, 4am

A place of shiny coffee pots and pristine white tablecloths, traditional charm and a visitors’ book full of entries writte...