30 Jul '18, 3pm

Bing Ads rolls out Target CPA & Maximize Conversions bidding strategies

Bing Ads allows advertisers to use manual bidding on individual ad groups or keywords within a campaign set to use Target CPA or Maximize Conversions by choosing the Manual bid strategy type for the ad group or keyword. Advertisers can use bid modifier values between -90% and +900% with automated bidding to increase or decrease the click volume a campaign receives from the targeting option (device type, location, ad schedule or audience). A bid modifier value of -100% will still function as a way to opt out of the related targeting option. Bing notes that bid adjustments in campaigns using automated bidding do not change the CPA goal and “may cause your bids to go above your maximum CPC.”

Full article: https://searchengineland.com/bing-ads-rolls-out-target-cp...

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