29 Jul '18, 3pm

How to Perform a Content Audit to Guide Your Content Marketing Strategy via @semrush

Google Analytics helps you to understand which content is performing the best in terms of traffic, engagement, and conversion. You will also be able to estimate how effective your content was in achieving your marketing and business goals. SEMrush Position Tracking allows you to track your rankings for target keywords. This tool can help you to find content with good SEO potential (for example, web pages that ranked in the top 5 before or pages ranking close to the top results). By updating these pages, you can quickly reach better positions in search engines. Content Insight . Using this tool, you can get information about your file types, metadata and page-level details that include images, documents, video, and screenshots of every page. You will also able to sort your results and export data for offline analysis. Content Square helps you to analyze user behavior to und...

Full article: https://www.semrush.com/blog/content-audit-for-content-ma...

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