29 Jul '18, 7am

PPC 101: Get Your Complete Guide to Pay-Per-Click Marketing Basics [EBOOK].

Get to know all the fundamental components of pay-per-click marketing in this in-depth guide from SEJ. Pay-per-click (PPC) marketing is a complex field that can be overwhelming for beginners. There are so many considerations you have to deal with even before you can place your first ad. (Think account organization, ad targeting, budgeting, copywriting, bidding, and a whole lot more!) Plus, there are seemingly countless terms and acronyms that you must learn. (Quality Score? Ad Rank? CTR? ROAS? CPC? WTF?) ADVERTISEMENT Despite these difficulties, PPC – when done right – is incredibly valuable for businesses and brands of all sizes who want to grow and be profitable. To get ahead in paid search advertising, you first need to understand the basics. Search Engine Journal’s ebook, PPC 101: A Complete Guide to Pay-Per-Click Marketing Basics , offers a comprehensive overview of p...

Full article: https://www.searchenginejournal.com/ppc-101-ebook/259281/...

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