29 Jul '18, 4am

Google shows ‘People also search for’ suggestions in ad results, too https://t.co/uTe7SF8PDy

Advertiser reaction to this feature is not positive, no surprise. In addition to the competitor suggestions, concerns include the fact that the suggestions look somewhat like ad extensions and that they’ll detract attention from other ads on the page. On the plus side, the suggestions are fodder for keyword research and ad creative and landing page refinement ideas. Because the results are typically the same as the “Searches related to” query suggestions at the bottom of the results page, you won’t need to go clicking on ads to see what will show up.

Full article: https://searchengineland.com/google-people-search-for-ad-...

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