28 Jul '18, 10pm

How to Get the Most from Those High #LinkedIn CPCs

When life gives you expensive lemons, you better make sure you make as much lemonade as possible. LinkedIn has quickly built a reputation to be the premier place to target users for B2B companies. It has the most extensive information about a person’s job, responsibilities, skills, education, company, etc., anywhere on the web. It also has a reputation for having some of the priciest costs per click (CPC) in the self-serve PPC market. So what’s the strategy? Do you pay the CPC premium to target who you know are likely the right users? Or do you pay a lower cost and target those who have a greater chance of being a poor fit? My answer: blend the best of both of those worlds. Let’s target those high-quality users once on the LinkedIn platform, then leverage smart retargeting lists to get in front of them on other, less costly channels. 1. Building LinkedIn Target Audiences T...

Full article: https://www.searchenginejournal.com/get-most-from-high-li...

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How to Get the Most from Those High LinkedIn CPCs

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