28 Jun '18, 4pm

Find, Train & Retain Your Ghostwriter Today: Essential Tactics

Ghostwriters offer many benefits for C-level executives, company presidents, and founders. As I explained in the Top 5 Reasons You Should Hire a Ghostwriter to Write Your Content , ghostwriters: Save you time. Help build brand awareness quicker. Are professional writers (not hacks!). Know SEO (the reputable ones). Create authentic content . With the benefits in plain view, now we’ll move onto how to: Find well-disciplined ghostwriters. Train them to amplify your personal/company voice. Retain the ones that help scale your business. I must once again stress the importance of the 80/20 principle at work here. Ghostwriters save upper management time so they can spend time on other valuable things like developing marketing plans or speaking at conferences. Plus, some just aren’t up to the task of writing. As Perry Marshall says in “80/20 Sales and Marketing”, whatever someone ...

Full article: https://www.searchenginejournal.com/find-train-retain-gho...

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Find, Train & Retain Your Ghostwriter Today

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