27 Jun '18, 2pm

SMX Advanced Recap:

SMX Advanced Recap:

For the opening session of SMX Advanced , we were treated to a keynote by Bing’s Fabrice Canel. Here are my notes from that session. Fabrice started by pointing out that search is becoming more intelligent. For example, search engines are getting better at sentiment analysis. If you search on whether video games are good for you, you’ll get one set of results, and if you search on whether they are bad for you, you’ll get a different set of results. You can also get multiperspective answers offering different opinions. Bing does this in featured snippets, as shown here by this sample result: As Bing prepares for continued growth in voice interactions, it is becoming more conversational in its approach to search. For example, if a user asks a very broad query which could have several intents, Bing will ask a clarifying question, as you’ll see here: And where it’s appropriate...

Full article: https://searchengineland.com/smx-advanced-recap-bings-fab...

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