27 Jun '18, 2pm

Ecommerce Website Redesign: A Technical SEO Checklist

Ecommerce Website Redesign: A Technical SEO Checklist

Ideally, the original site crawl should act as a template for the new site. Make a copy of the original crawl and make notes on it of any changes to be made on the new site, especially any URLs that will be changed or removed. Address any issues you encountered in auditing the old site and map the changes to the new site and note these in the original site crawl copy. Make sure that the new site is noindexed from within the robots.txt file. You do not want Google to start displaying your test pages in the search results. Make no unnecessary changes to any of the URL folders and filenames. They should be as close to identical as possible, with exceptions only to deal with inconsistencies and pages you do not want to carry over. Any URLs that are changed should have the links to them changed. You should also set up .htaccess to redirect the old URLs to the new ones, but this...

Full article: https://www.searchenginejournal.com/ecommerce-website-red...

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