27 Jun '18, 11am

Google Rebrands AdWords To Google Ads After Almost 18 Years

Google Rebrands AdWords To Google Ads After Almost 18 Years

Google has announced they are rebranding their 17+ year old brand money maker, AdWords, to simply Google Ads. Google launched AdWords back on October 23, 2000, almost 18 years ago, and was the driving force behind Google's profits and power. Now, Google wants to change the name from AdWords to Google Ads to simplify things. Google said "we are simplifying our products for advertisers and publishers of all sizes so they can more easily reach consumers anywhere, at any moment and on any channel." AdWords is now Google Ads DoubleClick advertiser products and Google Analytics 360 Suite are now Google Marketing Platform DoubleClick publisher products and DoubleClick Ad Exchange is now Google Ad Manager I see no mention of Google AdSense, but I suspect that might fall under Google Ad Manager? Starting July 24, 2018, you will begin to see the new Google Ads brand, including the n...

Full article: https://www.seroundtable.com/google-rebrands-adwords-to-g...

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