26 Jun '18, 3pm

5 Ways to Easily Set Up an SEO Content Strategy

5 Ways to Easily Set Up an SEO Content Strategy

Look at your current customers for clues (if you have any). Analyze their similarities. Write down your discoveries. Check out who your competition is targeting . Look at their followers on social media, customer reviews, and blog comments. Don’t necessarily target the same audience – figure out how you can branch out or niche down from this group. Outline the benefits of your product/service and determine the type of people who might need it. Conduct surveys and figure out what prospects are actually thinking about your product/service, including common questions you may be able to answer in your content. Create audience personas based on all the data you unearth. Each persona should represent an ideal customer. Refer to these personas as you create content to really speak to that audience.

Full article: https://www.searchenginejournal.com/seo-content-marketing...

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