28 Feb '13, 3pm

Facebook Inks New Partnerships for Better Ad Targeting

Facebook Inks New Partnerships for Better Ad Targeting

For quite some time, Facebook advertising has been hit and miss, with some businesses realizing spectacular results while others lose money on the effort. That struggle was a combination of complicated products, targeting restrictions, and advertiser inexperience. It was hoped that the release of Custom Audiences would help to solve those issues and help companies interested in Facebook ads realize their goals. Ever concerned about the privacy of individual users, the data is presented to advertisers in a way that does not identify individual users within the targeted group. Individuals also have the ability to op-out of ads they do not want to see. Also from the Facebook Blog: As with the existing custom audiences tool, these select partners use a privacy and data-protective matching process. This process is specifically designed so that we don’t share private information...

Full article: http://www.searchenginejournal.com/facebook-inks-new-part...

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