28 Feb '13, 2pm

Social Signals & Search – Reading the Tea Leaves

Social Signals & Search – Reading the Tea Leaves

Social media is a focal point for brands. One of the most compelling reasons is because their marketing team, agency and/or consultants have convinced them that being social is required to compete. Brands are also pursuing social because search engines are paying attention to social signals. This leads to two important questions: Do social signals matter to search? The simple answer is yes . How important are social signals in search? This is the burning question many are attempting to answer. Due to the nature of search, there is more speculation than definitive direction on how search engine algorithms are weighing social signals in search. So, as with any other new trend, we're left to dissect the information available to us and interpret it as we do for any other aspect of search. So, let’s take a look at what we have to work with. Google and Social Signals Google laun...

Full article: http://searchenginewatch.com/article/2251187/Social-Signa...

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