28 Feb '13, 2pm

Stop Unsubscribers in their Tracks: A Lesson from Fab

Stop Unsubscribers in their Tracks: A Lesson from Fab

Recently I came across a creative and smart marketing strategy that I thought I'd share with you, the wonderful WordStream community. Preventing newsletter followers from unsubscribing is a goal of many marketers. The Fab marketing team has taken an innovative approach to combating unsubscribers, and today we'll be taking a look at their unique technique. Fab is a company that specializes in design-oriented retail. The Fab website exists as a marketplace for finding unique art, jewelry, cookware, furniture, etc. They sell some pretty awesome items, and their descriptions are fun as well. Take the product below as an example: " Being human is way overrated. We’re all soft and squishy, we don’t have enough feathers or horns, and we definitely don’t roar as loud as we should. But all that can change in an instant with a BCozy costume jumpsuit. " - Fab website Before you go an...

Full article: http://www.wordstream.com/blog/ws/2013/02/28/prevent-news...

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